Living a lie | My content marketing journey - The Story Edge

Living a lie | My content marketing journey

TCMA 2016 | 3 More Sleeps

It’s three more sleeps until The Content Marketing Academy annual conference kicks off. Each day on the build up I’m going to be sharing my thoughts on my content marketing experience so far. On the days of the conference, I’ll be posting some short blog posts to share my thoughts on what I’ve learned. But for day 1, it’s time for me make a confession.

I have not lived content marketing as I should.

Yes, I’m a sponsor of the event, and I even have a wee speaking gig on Friday. I’m a member of the Content Marketing Academy community, and I am a fully signed up member of the Chris Marr fan club. Honestly, I am – I’ve even grown a beard JUST to be like him. And, as a writer, I can have absolutely NO excuses for being an unproductive content marketer. But that’s what I’ve been.

I’m not alone. I’m sure many people left last years TCMA conference in September full of good intentions, committed to changing their business forever, but for whatever reason – it’s not happened.

Don’t get me wrong – I have produced content, some of which I’m very proud of, but the consistency has been sadly lacking. Let me get my excuse out of the way first. I’ve been on a journey of discovery. Yes. I did just say that. And I’m a WRITER!!! But it’s true.

16 months in business has flown by. I’ve changed the direction, the focus and the company name. Each change has been necessary. Each course adjustment has taken me closer to what it is that I’m meant to do. That’s why I’ve failed to deliver content because I lacked the clarity of what I am. How can I share my content when I don’t have that fundamental nailed?

Me and Marcus Sheridan - we're an item now.

Me and Marcus Sheridan – we’re an item now.

Now, though, I have clarity. The essence of The Story Edge is this – I’m a storytelling coach. That’s it. That’s what I am, AND it’s what I want to do. I want to be known as someone who helps people write their stories with confidence. And confidence for me is the KEY thing. I’ve lacked confidence up until now because I was trying to do too much. I was trying to be all things to all men.

On this site, you’ll find free advice, as well as coaching programs and eventually online courses to help make you a better, more confident business writer and storyteller. I’ll continue to write content and be a copywriter for those organisations that need help, but here’s the philosophical shift I’ve made –

Nobody is better placed to write your content than you. In other words – write your own content. Be your own copywriter. You can tell your story better than anyone.

I know that writing content for your business isn’t easy. You get content marketing. You know it can make a difference to your business. You’re a believer. But for whatever reason – like me, you’ve failed to deliver content consistently. The most common excuse I get is the classic – ‘I don’t have the time.’ On a handful of occasions – this is genuine. But in the vast majority of cases – it’s a diversion; a way of hiding the truth.

All about the confidence

So what is the truth? In my opinion – it’s this; most people lack confidence. For some, it’s so paralysing that they don’t get out of the starting blocks. They don’t write.

For others – they have no problem writing; their issue is pressing the big ‘PUBLISH” button. The logic goes something like this – “If I don’t share what I’ve written, I won’t be judged.”

That’s who I want to help the most. That’s the basic premise I want to build my entire business and life around. I want to help people gain the confidence to be their own writer – to share their stories and to become better writers.

With that clarity, my content marketing journey will kick-start again. I get what it is that I’m meant to do. Took long enough, I know.

This site is dedicated to helping business owners, marketers and charitable organisations gain the confidence to tell their story.

Fiction Focus

And, as many of you know, I love writing fiction stories as well. My passion for writing fiction and helping others do the same can’t be ignored. If that’s more your thing – you’ll find that content over at kevanderson.co.uk. That’s where I’ll help aspiring writers to start their fiction writing journey.

Two sites might not seem ideal, but it’s what feels right to me, so I’m going to run with it. The two sites will be united by two words – ‘writing confidence’. That’s what I want to give people, whether they are writing business content or fiction.

The Content Marketing Academy and the members of the community have helped me get to this stage. They’ve helped me make tough decisions, and they’ve been there for me when I’ve needed support. The influence on my business goes way beyond ‘content marketing’. Getting to spend two days with these wonderful people is going to be a lot of fun.

PS – It’s not too late to get a ticket. To be part of an amazing couple of days visit https://thecontentmarketingacademy.co.uk/2016/

About the Author Kev Anderson

I'm a storyteller, case study specialist and the founder of The Story Edge. I want more people to tell more stories. I write stories, teach people to do the same and generally encourage people to use storytelling in their business.

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