Creating Self-Sufficient Charity Storytellers

Charity Stories

Showcasing Your Impact

The Power of Story

You make a positive difference in the world so telling your stories should be straightforward. I know it’s not as simple as that. Larger charities have a team of storytellers to create powerful stories of change. That’s a luxury most charities can’t afford. The irony; storytelling can help small charities punch above their weight. I’ve developed an approach to help smaller charities make a big noise. An approach that will see you become self-sufficient storytellers.

“Storytelling is about connecting to other people and helping people to see what you see.”

Michael Margolis

The Approach

Charity Storytelling

The approach is simple. I will teach you my storytelling model and process. We then work together on a real story that you can use. The idea is simple, we’ll put the theory into practice and you’ll learn by doing. Then it’s over to you and your team to tell your stories. You’re not alone though. I’ll be on hand to provide feedback and support for the first three stories you tell on your own. You Learn. We Create. You Create.


1 - Workshop

You’ll learn the storytelling process that I’ve developed over the last 5 years. We’ll short-list the stories you want to tell and pick one to work on together. 


2 - Story Creation

One or two members of your team will work with me to create your first Impact Story. They’ll observe what I do and gain the confidence needed to do it on their own. 


3 - Story Reviews

Once we’ve got your first story just right, it’s over to you. You’ll start to write your own stories. I’ll be your safety net and story consultant. I’ll provide feedback on your final 3 stories. 

The Approach In Action

Dundee international Women's Centre

DIWC wanted to empower their team of remarkable women to tell the stories of the impact they make with the equally remarkable women they support. Their issue, they didn’t have the skills in house or the budget to outsource all their impact story writing. I hatched a cunning plan with the CEO of DIWC at the time and created a hybrid model. I’ve dubbed it the ‘Show & Tell’ model.


Firstly I delivered an impact story workshop to 6 members of the DIWC team. I demonstrated my Story Stack™ model in action using relevant examples and scenarios so that the context was right for them. This made it easier to draw out some real story ideas that we then discussed. We create a short list of real stories featuring real women that we could take onto the ‘Tell’ stage. It was agreed that telling Balgeis’s story was where we’d start their storytelling journey. 


I interviewed Balgeis and was shadowed by a member of the DIWC team. The whole principle of this approach is that the team member gets to experience the storytelling process in action. The theory from the ‘Show’ stage is turned into practical action. The team member supported the interview process and took notes of what they learned. The audio of the interview was also recorded and shared with everyone that attended the original workshop. 


Once Balgeis’s story was finalised it was now over to the team to tell their own stories. One member of the team wrote a story about Dilsa, a Kurdish Iraqi woman. Another team member wrote about two sisters from Nairobi. On both occasions I provided feedback and some editing and the stories were shared on the DIWC site. The team went on to create five of their own stories two of which featured in DIWC’s Impact Report.

Is it time to start sharing the stories of your impact?

If you’d like to discuss any aspect of charity impact storytelling or if you have a specific impact story project in mind, please get in touch.