The Origin Story – the power of reflection

[thrive_headline_focus title=”What’s your origin story?” orientation=”left”] “We all have a story to tell.” It’s my most overused phrase. But there’s one story that goes untold. Your story. The story of how you got to this place in your life. We have an incredible ability to take our stories for granted. We dismiss them. Discount them […]

Could writing short fiction help your business writing?

Jamie was excited. And so was I. Christmas was a week away. We picked him up from school on the last day of term. He was weighed down by carefully crafted Christmas decorations. Add to that a gym kit bag and items from lost and found, that weren’t his, and he was transformed into a […]

The Case for Case Studies – Making Better Buying Decisions

Case Studies are little-used marketing gems that use the power of storytelling to help people make better buying decisions. They’re more commonly used in business to business (B2B) organisations; particularly IT and business services, but I believe anyone can use them. A case study is simply a story. A story told, not by you, but […]

Business Storytelling Episode 1 | Becoming a story hunter

As I’m talking to more organisations about storytelling two phrases, keep cropping up. “It’s just what we do.” and “Nobody would be interested.” They’re dueling it out, but they’re not alone. Throw in the odd “does anyone care?” and “My stories are boring” and you have a flavour of the storytelling sentiment from many business […]