When Content Shock & Shocking Content Collide

What happens when content shock and shocking content meet head-on? It’s not pretty. Actually – it’s ugly. Very ugly. But first, what do I mean? Content shock, a phrase coined by Mark Schaefer, suggests that we can only consume so much content. He puts it far more eloquently than I can. I agree with this. In […]

Living a lie | My content marketing journey

[thrive_headline_focus title=”TCMA 2016 | 3 More Sleeps” orientation=”left”]It’s three more sleeps until The Content Marketing Academy annual conference kicks off. Each day on the build up I’m going to be sharing my thoughts on my content marketing experience so far. On the days of the conference, I’ll be posting some short blog posts to share […]