What happens when content shock and shocking content meet head-on? It’s not pretty. Actually – it’s ugly. Very ugly. But first, what do I mean? Content shock, a phrase coined by Mark Schaefer,
Two more sleeps until The Content Marketing Academy annual conference starts. My thoughts are turning to logistics. What do I need to take? Where’s the hotel? Do I have enough of the local currency?
It’s three more sleeps until The Content Marketing Academy annual conference kicks off. Each day on the build up I’m going to be sharing my thoughts on my content marketing experience so far. On the