Daily 100 | What is a value proposition?

A value proposition can help grab your reader’s attention. They are a promise of the value your product or service provides. They’ll typically include the following. Headline One, short, attention grabbing headline. This is THE key ingredient. Sub-Head or a 2-3 Sentence Paragraph More specific explanation of what you do. Including the benefit your product […]

Daily 100 – Becoming a Cloud Writer – Writing Apps

Keep your writing with you wherever you go by becoming a cloud writer. Being able to draft, write or edit your content on the go can make you a more productive writer. I started with the ByWord writing app, before switching to iAWriter. Both work across my iPad, iPhone and MacBook Air. They’re known as […]

The Case for Case Studies – Making Better Buying Decisions

Case Studies are little-used marketing gems that use the power of storytelling to help people make better buying decisions. They’re more commonly used in business to business (B2B) organisations; particularly IT and business services, but I believe anyone can use them. A case study is simply a story. A story told, not by you, but […]