Kevin Anderson

All posts by Kev Anderson

Working With Waypoint

A year ago today, I announced that I was to become Ocius Digital’s Outsourced Marketing Director. It was a big moment for me. It represented the biggest single deal in the history of the business.

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The 8 Lego Duplo Bricks That Almost Killed My Business

8 defaced Lego Duplo bricks. 3 red. 3 yellow. 2 blue. Each has a single word written in my best ‘medical professional’ handwriting. My weapon of choice was a black Sharpie pen. This act of vandalism

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The future of The Story Edge

Last week we started our fifth financial year in business. I usually use moments like this to reflect on the progress we’ve made. I could easily fill a blog post (or fifty) on my first four years in

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Client Story Inspiration for Web Designers & Developers

I’ve worked with and for a number of web development & design businesses over the years. Some big, some small. Some good, some bad. If you fall into the ‘good’ camp, you’ll more than likely

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5 Ways To Make Your Client Stories Fly

Please don’t judge me, but I love a sporting cliche. Here goes… when it comes to your client stories, it really is a ‘game of two halves’. The first half is creation. The second is distribution.

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Story inspiration for Accountants & Bookkeepers

This is the first in a new series of blog posts I’m going to be sharing. I want to provide some story inspiration for different industries and sectors. In each one, I’ll share different story types

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Are you bloody good at what you do?

Preparing for an industry trade show is hard enough at the best of times. It’s even harder when it’s on the other side of the World. I felt anxious because the event wasn’t for my business, it was

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10 Lessons From 100 Days As An Outsourced Marketing Director

I’ve been working as an Outsourced Marketing Director (OMD) for a little over 100 days now. It’s been challenging, it’s been productive, and, without question, it’s been the most personally rewarding

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Why 3 is the magic number

Today is a pretty special day for me. My little business is three years old today. I’ve shared each anniversary, but if I’m honest, I’ve never truly celebrated one. Today is different. Today I do

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And we’re off – reflecting on January

The Waypoint Way in January It’s been a great start to the year, in no small part because I now find myself doing more of the work I love. The first full month of my Waypoint contract has been completed

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