Maintaining an active blog isn’t easy. Trust me, I know. Have a look at any of my websites and you’ll see that I’m far from prolific. I can share a ton of excuses here, but I won’t. I’m a writer, so maintaining an active blog shouldn’t be a challenge. But, it is. I’m working on a new ‘editorial calendar’ at the moment. It’s not complete yet, but I know what I need to do.
I’ve been working with a client recently to help grow his blogging output and confidence. While working through some of his challenges, we identified different types of blog posts, which he could focus on. One of those was curated content. This is an opportunity to take other folks content or news-worthy items and include them in a new blog post of your own.
[thrive_headline_focus title=”Adding Value” orientation=”left”]
Simply sharing or, worse still, copying (a major legal, ethical and SEO no, no) someone else’s content is lazy, cheap and cheating. To properly curate content, you need to add value. You need to discover your inner journalist. If you can’t add value to a piece of content or a news item, what’s the point in sharing it at all? It makes no sense.
[thrive_headline_focus title=”Be The Aggregator” orientation=”left”]
The particular approach I’ve been working on with my client is to be an aggregator of the best stories in his sector. His inbox is full of industry newsletters. Add to that the dozens of articles he bookmarks every week, and it’s clear he has no end of source material to choose from. Here’s the simple formula that we’re using to get started.
[thrive_headline_focus title=”Example Curated Content Blog Formula” orientation=”left”]
- Intro (75 Words)
- Story 1 ‘In a nutshell’ (50 Words)
- Story 1 ‘Commentary’ (75 Words)
- Story 2 ‘In a nutshell’ (50 Words)
- Story 2 ‘Commentary’ (75 Words)
- Story 3 ‘In a nutshell’ (50 Words)
- Story 3 ‘Commentary’ (75 Words)
- Close + Call to Action (50 words)
This approach will result in a blog post of around 500 words. Of course, if you want to change the number, the word count or anything else you are free to do so. This is just one suggestion. And, I know, that for some, a formula, like this, is viewed as ‘cheating.’ But for me, a simple blog structure like this can help increase your blogging output and confidence.
The most important thing to do is find a way that works for you. This will help my client as it removes one of the barriers to starting. He has the framework – now he just needs to add the content.
[thrive_headline_focus title=”Over to you” orientation=”left”]
I’ll be adding this approach to my long overdue editorial calendar! What about you?
Do you think a curated content blog structure could work for you? If you give it a try, I’d love to see how you approach it.
Or do you know someone who does an excellent job of curating content? It would be great to share some of the best examples out there.
Leave a link in the comments or email me firstname.lastname@example.org
PS – for other great Curated Content ideas visit – https://www.thecontentmarketingacademy.co.uk/content-curation-the-right-way/