Category Archives for The Story Edge

What is an outsourced marketing director?

Six months ago, I made the conscious decision to shift the focus of the business. I was proud of the work I delivered but it didn’t go far enough. Most of what I’d been doing up until that point was

Continue reading

Lucky Kev and the three amigos

I’m lucky. I mean REALLY lucky. Over the last three months, I’ve been working with three entirely different organisations. I’ve been helping them work through some of their marketing and communication

Continue reading

Why today matters to me

On the 16th February 2015, two years ago today, I had my first meeting with a potential client. I’d been worried about it. Could I do this? Could I sell my services as a ‘marketing consultant’

Continue reading

The story of my story obsession

“You’re making life harder for yourself.” These were the words of a trusted advisor. Thing is, I can’t deny it. The path I’ve chosen, isn’t the easiest. If I wanted easy, I wouldn’t have

Continue reading

The Littlest Hobo, Self-Sufficiency and My Mission

I’ve got a question for you. Do you recognise this picture? Who is it? Not sure? This will help. Possibly the most memorable TV theme tune from my youth. (Please feel free to sing along.) If you’re

Continue reading

Hope, joy and Festive Cheer

I had a feeling that something wasn’t right. I couldn’t escape it. I tried switching off by taking an extended festive break. I read a lot, played with the kids and over indulged, as is required at

Continue reading

Writing with confidence | School Days

Writing with confidence is easier said than done. For some of you, a lack of confidence in your writing is holding you back. You’ve become paralysed. You might get as far as writing something. But

Continue reading

Why you should write your own content

Write your own content. Four words that sum up my philosophy. Four words I want you to embrace. Park your doubts and fears. Have the confidence to write your own content. Become a natural teller of tales.

Continue reading

What’s the story? My Next Chapter

I couldn’t get to sleep. I’d drift off for a few minutes then wake up again. Each time the same question jumped into my head. I tried ignoring it. Three more days – three more fitful

Continue reading