Category Archives for The Story Edge

Why 3 is the magic number

Today is a pretty special day for me. My little business is three years old today. I’ve shared each anniversary, but if I’m honest, I’ve never truly celebrated one. Today is different. Today I do

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And we’re off – reflecting on January

The Waypoint Way in January It’s been a great start to the year, in no small part because I now find myself doing more of the work I love. The first full month of my Waypoint contract has been completed

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Say hello to Wendy!

Hi there! My name is Wendy McCleary and I have been given this amazing opportunity of doing an internship here at The Story Edge. I originally left school at 16 as I wanted to pursue a career in acting;

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What is an outsourced marketing director?

Six months ago, I made the conscious decision to shift the focus of the business. I was proud of the work I delivered but it didn’t go far enough. Most of what I’d been doing up until that point was

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Lucky Kev and the three amigos

I’m lucky. I mean REALLY lucky. Over the last three months, I’ve been working with three entirely different organisations. I’ve been helping them work through some of their marketing and communication

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Why today matters to me

On the 16th February 2015, two years ago today, I had my first meeting with a potential client. I’d been worried about it. Could I do this? Could I sell my services as a ‘marketing consultant’

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The story of my story obsession

“You’re making life harder for yourself.” These were the words of a trusted advisor. Thing is, I can’t deny it. The path I’ve chosen, isn’t the easiest. If I wanted easy, I wouldn’t have

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The Littlest Hobo, Self-Sufficiency and My Mission

I’ve got a question for you. Do you recognise this picture? Who is it? Not sure? This will help. Possibly the most memorable TV theme tune from my youth. (Please feel free to sing along.) If you’re

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Hope, joy and Festive Cheer

I had a feeling that something wasn’t right. I couldn’t escape it. I tried switching off by taking an extended festive break. I read a lot, played with the kids and over indulged, as is required at

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Writing with confidence | School Days

Writing with confidence is easier said than done. For some of you, a lack of confidence in your writing is holding you back. You’ve become paralysed. You might get as far as writing something. But

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