Daily 100 – Writing for an audience of one
When you’re starting a new writing project, take the time to ask who you’re writing for. And don’t be general – be specific. What’s their name? What do they do? What are they
Continue readingDaily 100 – Case Studies v Testimonials
Testimonials are easier to produce than case studies. You can get a testimonial in minutes by emailing or phoning a happy client. And while testimonials have their place, they lack the context that a case
Continue readingThe Case for Case Studies – Making Better Buying Decisions
Case Studies are little-used marketing gems that use the power of storytelling to help people make better buying decisions. They’re more commonly used in business to business (B2B) organisations; particularly
Continue reading100 Word Story 3 – Wrong Number
“Listen to me. Don’t speak, not even once. Just listen.” I looked at the screen. BLOCKED. “If you want to see Mrs. Miggins again you’ll leave £5,000 in a Tesco carrier bag
Continue reading100 Word Story 2 – Naked Ambition
“You’re body has character. I can tell.” I’ve never been groomed, but I imagine this is how it feels. The advert on the noticeboard just said ‘Models Required. Cash Paid’.
Continue reading100 Word Story 1 – Gently Weeps
It was worth £350. I got £100. I could haggle, I could beg – but the outcome would be the same. Bastards. I leave with my dignity and 10 crisp £10 notes. I add it to my £42.56. Not a lot to show
Continue readingBusiness Storytelling Episode 1 | Becoming a story hunter
As I’m talking to more organisations about storytelling two phrases, keep cropping up. “It’s just what we do.” and “Nobody would be interested.” They’re dueling it out, but they’re not
Continue readingWhat’s the story? My Next Chapter
I couldn’t get to sleep. I’d drift off for a few minutes then wake up again. Each time the same question jumped into my head. I tried ignoring it. Three more days – three more fitful
Continue reading