Blog - Page 5 of 6 - The Story Edge

Daily 100 – Your Origin Story

Simon Sinek’s book ‘Start With Why’ can be summed up by his most popular quote –  “People don’t buy what you do, they buy why you do it.” A great way to share your ‘why’ is by telling

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Daily 100 | What is a value proposition?

A value proposition can help grab your reader’s attention. They are a promise of the value your product or service provides. They’ll typically include the following. Headline One, short, attention

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Daily 100 – The World Needs More Stories

The World doesn’t need more yawn inducing content. And neither do your clients. They need more of you. More of your personality and more of your stories. Don’t hold back. Show them the real

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Daily 100 – Becoming a Cloud Writer – Writing Apps

Keep your writing with you wherever you go by becoming a cloud writer. Being able to draft, write or edit your content on the go can make you a more productive writer. I started with the ByWord writing

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6 Word Story Competition

What started off as a silly idea yesterday morning has spawned something much bigger than I’d ever imagined. I created a simple 6 Word Story competition on my personal Facebook Page (www.facebook.com/kevanderson).

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Daily 100 – Writing for an audience of one

When you’re starting a new writing project, take the time to ask who you’re writing for. And don’t be general – be specific. What’s their name? What do they do? What are they

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Daily 100 – Case Studies v Testimonials

Testimonials are easier to produce than case studies. You can get a testimonial in minutes by emailing or phoning a happy client. And while testimonials have their place, they lack the context that a case

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The Case for Case Studies – Making Better Buying Decisions

Case Studies are little-used marketing gems that use the power of storytelling to help people make better buying decisions. They’re more commonly used in business to business (B2B) organisations; particularly

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100 Word Story 3 – Wrong Number

“Listen to me. Don’t speak, not even once. Just listen.” I looked at the screen. BLOCKED. “If you want to see Mrs. Miggins again you’ll leave £5,000 in a Tesco carrier bag

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100 Word Story 2 – Naked Ambition

“You’re body has character. I can tell.” I’ve never been groomed, but I imagine this is how it feels. The advert on the noticeboard just said ‘Models Required. Cash Paid’.

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