Daily 100 – Your Origin Story
Simon Sinek’s book ‘Start With Why’ can be summed up by his most popular quote – “People don’t buy what you do, they buy why you do it.” A great way to share your ‘why’ is by telling
Continue readingDaily 100 | What is a value proposition?
A value proposition can help grab your reader’s attention. They are a promise of the value your product or service provides. They’ll typically include the following. Headline One, short, attention
Continue readingDaily 100 – The World Needs More Stories
The World doesn’t need more yawn inducing content. And neither do your clients. They need more of you. More of your personality and more of your stories. Don’t hold back. Show them the real
Continue readingDaily 100 – Becoming a Cloud Writer – Writing Apps
Keep your writing with you wherever you go by becoming a cloud writer. Being able to draft, write or edit your content on the go can make you a more productive writer. I started with the ByWord writing
Continue reading6 Word Story Competition
What started off as a silly idea yesterday morning has spawned something much bigger than I’d ever imagined. I created a simple 6 Word Story competition on my personal Facebook Page (www.facebook.com/kevanderson).
Continue readingDaily 100 – Writing for an audience of one
When you’re starting a new writing project, take the time to ask who you’re writing for. And don’t be general – be specific. What’s their name? What do they do? What are they
Continue readingDaily 100 – Case Studies v Testimonials
Testimonials are easier to produce than case studies. You can get a testimonial in minutes by emailing or phoning a happy client. And while testimonials have their place, they lack the context that a case
Continue readingThe Case for Case Studies – Making Better Buying Decisions
Case Studies are little-used marketing gems that use the power of storytelling to help people make better buying decisions. They’re more commonly used in business to business (B2B) organisations; particularly
Continue reading100 Word Story 3 – Wrong Number
“Listen to me. Don’t speak, not even once. Just listen.” I looked at the screen. BLOCKED. “If you want to see Mrs. Miggins again you’ll leave £5,000 in a Tesco carrier bag
Continue reading100 Word Story 2 – Naked Ambition
“You’re body has character. I can tell.” I’ve never been groomed, but I imagine this is how it feels. The advert on the noticeboard just said ‘Models Required. Cash Paid’.
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