Platform No. 4 – A 100 Word Series

I like writing standalone 100 word stories, but every so often, I like to try something different. So here is a series. Still not sure how many episodes this will run to, but I’ll keep adding new

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Could writing short fiction help your business writing?

Jamie was excited. And so was I. Christmas was a week away. We picked him up from school on the last day of term. He was weighed down by carefully crafted Christmas decorations. Add to that a gym kit bag

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Settled | The Complete Trilogy

As part of my 100 Word Story challenge, I sometimes like to mix it up and create recurring characters or a series of 100 word episodes. The first episode of the trilogy was always going to be a stand

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Daily 100 – Your Origin Story

Simon Sinek’s book ‘Start With Why’ can be summed up by his most popular quote –  “People don’t buy what you do, they buy why you do it.” A great way to share your ‘why’ is by telling

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Daily 100 | What is a value proposition?

A value proposition can help grab your reader’s attention. They are a promise of the value your product or service provides. They’ll typically include the following. Headline One, short, attention

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Daily 100 – The World Needs More Stories

The World doesn’t need more yawn inducing content. And neither do your clients. They need more of you. More of your personality and more of your stories. Don’t hold back. Show them the real

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Daily 100 – Becoming a Cloud Writer – Writing Apps

Keep your writing with you wherever you go by becoming a cloud writer. Being able to draft, write or edit your content on the go can make you a more productive writer. I started with the ByWord writing

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6 Word Story Competition

What started off as a silly idea yesterday morning has spawned something much bigger than I’d ever imagined. I created a simple 6 Word Story competition on my personal Facebook Page (www.facebook.com/kevanderson).

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Daily 100 – Writing for an audience of one

When you’re starting a new writing project, take the time to ask who you’re writing for. And don’t be general – be specific. What’s their name? What do they do? What are they

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Daily 100 – Case Studies v Testimonials

Testimonials are easier to produce than case studies. You can get a testimonial in minutes by emailing or phoning a happy client. And while testimonials have their place, they lack the context that a case

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