When Content Shock & Shocking Content Collide

What happens when content shock and shocking content meet head-on? It’s not pretty. Actually – it’s ugly. Very ugly. But first, what do I mean? Content shock, a phrase coined by Mark Schaefer,

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Hope, joy and Festive Cheer

I had a feeling that something wasn’t right. I couldn’t escape it. I tried switching off by taking an extended festive break. I read a lot, played with the kids and over indulged, as is required at

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Free Writing Compass Template

I’ve spent a lot of time over the last month working on my first online course. As the final part of the process, I created some additional resources that my students could download to help them

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Creating my Origin Story | Part 1 – The Outline

In yesterday’s blog post, The Origin Story, the Power of Reflection, I made a commitment to write my own Origin Story. But I also made the commitment that I’d share that process with you. This

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The Origin Story – the power of reflection

“We all have a story to tell.” It’s my most overused phrase. But there’s one story that goes untold. Your story. The story of how you got to this place in your life. We have an incredible ability

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Writing with confidence | School Days

Writing with confidence is easier said than done. For some of you, a lack of confidence in your writing is holding you back. You’ve become paralysed. You might get as far as writing something. But

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Why you should write your own content

Write your own content. Four words that sum up my philosophy. Four words I want you to embrace. Park your doubts and fears. Have the confidence to write your own content. Become a natural teller of tales.

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From Sales Lion to Lions Den – My #TCMA2016 Talk Time

“Great. Now tell us the story without this.” Said Marcus as he took my iPad from me. So I did. I went back to the beginning and told the real story. Marcus stopped me after a couple of minutes and

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TCMA 2016 | One More Sleep + Critical Advice

Conference neck is a real condition. It’s one I’ve battled for years. It’s at its worst during breaks and lunch. Or, as they’re sometimes referred, ‘networking time’. At TCMA 2015,

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TCMA 2016 – Two more sleeps

Two more sleeps until The Content Marketing Academy annual conference starts. My thoughts are turning to logistics. What do I need to take? Where’s the hotel? Do I have enough of the local currency?

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