The beginners guide to mission statements.

What is a mission statement? A mission statement is fundamentally the basis of a company. It is a summary detailing the core purpose, aims and values of an organisation and highlights specifically what

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Why 3 is the magic number

Today is a pretty special day for me. My little business is three years old today. I’ve shared each anniversary, but if I’m honest, I’ve never truly celebrated one. Today is different. Today I do

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And we’re off – reflecting on January

The Waypoint Way in January It’s been a great start to the year, in no small part because I now find myself doing more of the work I love. The first full month of my Waypoint contract has been completed

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Say hello to Wendy!

Hi there! My name is Wendy McCleary and I have been given this amazing opportunity of doing an internship here at The Story Edge. I originally left school at 16 as I wanted to pursue a career in acting;

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I’m Ocius Digital’s Outsourced Marketing Director

Last Monday at 3.10pm I hit ‘publish’ on a blog post. It was the first time I’d shared with the World what the whole ‘outsourced marketing director’ thing was really all about. At 9.51am on Wednesday

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What is an outsourced marketing director?

Six months ago, I made the conscious decision to shift the focus of the business. I was proud of the work I delivered but it didn’t go far enough. Most of what I’d been doing up until that point was

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Lucky Kev and the three amigos

I’m lucky. I mean REALLY lucky. Over the last three months, I’ve been working with three entirely different organisations. I’ve been helping them work through some of their marketing and communication

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Spoiler Alert – I’m a marketing consultant

Today is the last day of my October holiday. While my summer holiday was a dedicated time where I didn’t even think about the business, this past week I’ve purposefully thought a lot about it. But

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Xeroncon London 2017

“Have fun at VillainCon.” Those were the last words from my eight year old son as I dropped him off at school yesterday morning. Of course, I’m not really attending VillianCon, everybody knows

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The ironic truth about what kills most case studies

If I was to ask you what’s the point of a case study, what would you say? Go on, play along. I’ll wait. OK, this doesn’t quite work on a blog post, so let me help you out. I’ve asked a few people

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