Conference neck is a real condition. It’s one I’ve battled for years. It’s at its worst during breaks and lunch. Or, as they’re sometimes referred, ‘networking time’. At TCMA 2015,
Two more sleeps until The Content Marketing Academy annual conference starts. My thoughts are turning to logistics. What do I need to take? Where’s the hotel? Do I have enough of the local currency?
It’s three more sleeps until The Content Marketing Academy annual conference kicks off. Each day on the build up I’m going to be sharing my thoughts on my content marketing experience so far. On the
Some of you won’t have heard of New Day. It’s a UK newspaper that, get this, is written for non-newspaper buyers. You read that correctly. It’s a bit like creating a website targeted at people who
Maintaining an active blog isn’t easy. Trust me, I know. Have a look at any of my websites and you’ll see that I’m far from prolific. I can share a ton of excuses here, but I won’t. I’m a writer,
I like writing standalone 100 word stories, but every so often, I like to try something different. So here is a series. Still not sure how many episodes this will run to, but I’ll keep adding new
Jamie was excited. And so was I. Christmas was a week away. We picked him up from school on the last day of term. He was weighed down by carefully crafted Christmas decorations. Add to that a gym kit bag
As part of my 100 Word Story challenge, I sometimes like to mix it up and create recurring characters or a series of 100 word episodes. The first episode of the trilogy was always going to be a stand
Simon Sinek’s book ‘Start With Why’ can be summed up by his most popular quote –
“People don’t buy what you do, they buy why you do it.”
A great way to share your ‘why’ is by telling
A value proposition can help grab your reader’s attention. They are a promise of the value your product or service provides. They’ll typically include the following.
One, short, attention