All posts by Kev Anderson

TCMA 2016 | One More Sleep + Critical Advice

Conference neck is a real condition. It’s one I’ve battled for years. It’s at its worst during breaks and lunch. Or, as they’re sometimes referred, ‘networking time’. At TCMA 2015,

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TCMA 2016 – Two more sleeps

Two more sleeps until The Content Marketing Academy annual conference starts. My thoughts are turning to logistics. What do I need to take? Where’s the hotel? Do I have enough of the local currency?

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Living a lie | My content marketing journey

It’s three more sleeps until The Content Marketing Academy annual conference kicks off. Each day on the build up I’m going to be sharing my thoughts on my content marketing experience so far. On the

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End of Days for New Day

Some of you won’t have heard of New Day. It’s a UK newspaper that, get this, is written for non-newspaper buyers. You read that correctly. It’s a bit like creating a website targeted at people who

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8 Step Curated Content Blog Formula

Maintaining an active blog isn’t easy. Trust me, I know. Have a look at any of my websites and you’ll see that I’m far from prolific. I can share a ton of excuses here, but I won’t. I’m a writer,

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Platform No. 4 – A 100 Word Series

I like writing standalone 100 word stories, but every so often, I like to try something different. So here is a series. Still not sure how many episodes this will run to, but I’ll keep adding new

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Could writing short fiction help your business writing?

Jamie was excited. And so was I. Christmas was a week away. We picked him up from school on the last day of term. He was weighed down by carefully crafted Christmas decorations. Add to that a gym kit bag

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Settled | The Complete Trilogy

As part of my 100 Word Story challenge, I sometimes like to mix it up and create recurring characters or a series of 100 word episodes. The first episode of the trilogy was always going to be a stand

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Daily 100 – Your Origin Story

Simon Sinek’s book ‘Start With Why’ can be summed up by his most popular quote –  “People don’t buy what you do, they buy why you do it.” A great way to share your ‘why’ is by telling

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Daily 100 | What is a value proposition?

A value proposition can help grab your reader’s attention. They are a promise of the value your product or service provides. They’ll typically include the following. Headline One, short, attention

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