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Marketing is a bad word for some people, but the truth is, without marketing, you're not going to achieve the success you deserve. You can have a brilliant product or service, but if you don't nail your marketing, you're not going to live up to your potential.
When great products or services meet great marketing – that's where the magic happens. I created The Marketing Clarity Model for me, because my lack of clarity was holding my business back. And, that lack of clarity stressed me out.
Does that sound familiar?
The simple answer to the 'what do I do?' question is this – I solve marketing problems. That's it, pretty simple, isn't it? And I love it. I love listening to the challenges and pain points that are holding people, and businesses back. Then, I put myself in their shoes.
What would I do if it was my business? What strategy would I put in place? And, I do that with my eyes open. In other words I know the budget and I know the resources which means that I don't just give them what they need – I give them something they can deliver.
I love teaching. Those moments of discovery and "Ah, now I get it" breakthroughs are brilliant. As a coach I can help you be self-sufficient and give you the clarity and confidence you need to succeed.
I love rolling up my sleeves and solving real business problems. I can help you fix a very specific issue or I can work with you to develop your complete Marketing Clarity Strategy.
I love getting to know you. I'm fascinated by how different businesses operate. For businesses that don't have a senior marketing person, I can be your outsourced marketing director.
Everything I do revolves around The Marketing Clarity Model. This three-and-a-half minute video introduces you to the five key principles of the model.
The best way to start is to stop. Stop throwing time and money at EVERY marketing tactic you can think of. Give yourself space to think about your business and your marketing. Start thinking bigger picture. Get the strategy right and THEN find the tactics that will deliver what you need. I wish you luck in your quest for marketing clarity.
I'm here if you need me, but the best place to start is to download The Marketing Clarity ebook I've lovingly created for you.